Welcome to the Academy of Rock!
We synthesise leading edge thinking on leadership with the wisdom of Rock music, where our gurus come from the ‘3M Corporation’ – i.e. Madonna, Motorhead, Mozart, Meatloaf et al – Oh, alright, that’s 4M’s! :-)

The Academy of Rock mixes thought provoking, insightful and academic ideas with wilder, challenging practical tips on business leadership and personal development. For example, just think of the complementary wisdom on personal career development from two world leaders in their respective disciplines:
"We need processes in organisations that make the ‘undiscussible’ discussible"
(Gareth Morgan - Author of Imaginization and Images of Organisation)
"Losing my virginity was a career move"
(Madonna)
Same point, but Madge makes it shorter, definitely causes a commotion and her version probably also scans when set to music!
So, you will find a wealth of useful resources on this site, PLUS examples of our public speaking, conference and leadership events that combine the best thinking on the planet with the wisdom of rock music, PLUS details of our book ‘Sex, Leadership and Rock’n’Roll – Leadership Lessons from the Academy of Rock’.
Compared with the usual suspects, we can reach all of your people on BOTH an intellectual AND hedonistic level.
Mind, Body and Soul.
So, let’s make leadership BOTH serious AND fun for a change!
ROCK ON!
| Peter Cook
MBA, MRSC C.Chem, FCIPD, NLP Master, FRSA |
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