Peter Cook's Profile

Bloomsbury books, Leading Innovation, Creativity and Enterprise, Peter Cook

Peter Cook's work for Sir Richard Branson's Virgin Brand

Peter Cook's work on CNN

Peter Cook's work on BBC television

Peter Cook's work on Bloomberg TV

The Academy of Rock Newsletter

Welcome to The Academy of Rock

Keynotes and Masterclasses that fuse business leadership with music !

Innovation, Improvisation and Inspiration

We help your enterprise and its people systematically improvise into disruptive and uncertain business futures. Our work fuses Peter's three passions: Business, Science and Music, in 18 year long overlapping cycles:

  • 18 years experience leading science innovation teams to develop life-saving pharmaceuticals and bring them safely to market, from human Insulin to the first Herpes and HIV / AIDS treatments. Peter spent many years as an industrial troubleshooter, fixing factories and commissioning them, from Europe to India and the Far East

  • 18 years teaching and writing MBA programmes with considerable education in business, psychology, systemic thinking, philosophy

  • 18 + years experience as a business consultant, thought leader, author and speaker, working globally

  • 18 till I die - All his life writing and performing music, including Ozzy Osbourne's guitarist, Meatloaf's female singing partner and members of Prince's musical circle

An enviable worldwide network of experts augment and extend our work, ranging from people who worked alongside Barack Obama and Nelson Mandela to Sir Richard Branson's first hire at Virgin Atlantic. We can therefore provide a full range of speakers, facilitators, event hosts and musicians, covering:

  • Leadership of Innovative Enterprises

  • Improvisation and Creativity in Business for Agility

  • Out-thinking "Wicked Problems"

  • Strategic, Product, Service and Process Innovation

  • Personal, Team and Organisation Development

Peter is author and contributor to 12 books, acclaimed by Tom Peters, Professors Charles Handy, Adrian Furnham and Harvey Goldsmith CBE. He writes and delivers events for Sir Richard Branson's Virgin brand. Clients include Pfizer, Unilever, The UN, Johnson and Johnson, Imperial College London, FujiFilm, The NHS. Featured on BBC TV / Radio, CNN, The FT, Bloomberg, TED, The Independent, The Sunday Times etc.

We uniquely blend business intelligence with the power of music to inspire, inform and engage more of your people. Our events are grounded with solid academia, but served up to reach busy people. For our work in longer term Business and OD see Human Dynamics. Click images for showreels and work samples.


Showreel video, Academy of Rock, Music, Business

Mauritius, Open University, Keynote

MENU - THE NUMBERS GO UP TO 11 !
0: Keynotes and Masterclasses 1: Team and OD with music 2: Corporate Music Events 3: NEW Book 4: Coaching and Mentoring 5: Creativity and Innovation 6: Client Views 7: Press, Media, Articles 8: Interviews with Music Giants 9: Education projects 10: Cool Associates 11: The real Spinal Tap tour

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